Open to a new role in the Paris area
Senior Field Marketing Manager · HR Tech & B2B SaaS
What I do: turn Field Marketing into a revenue driver, with less lead volume and more contribution to pipeline. Over 30 years of experience, including 20 in the HR Tech / HR SaaS ecosystem, working alongside sales teams on complex, international sales cycles. To help you get to know me, I have gathered below what I would like you to know.
My job, how I work, what matters to me: open the topics that interest you.
I am looking for a Senior Field Marketing Manager or Head of Field Marketing role, covering France, Southern Europe, or more broadly a regional / EMEA scope.
What I can bring: a regional Field Marketing plan built with sales, with events, ABM and Sales Enablement designed for pipeline. And, in a Head of role, a function structured to become a growth engine, with strong Marketing–Sales alignment. Roles focused on ABM or Event Marketing also interest me.
I am “HR Tech native”. 20 consecutive years in the HR and Payroll ecosystem, at HR Access, ADP, PeopleDoc and UKG. I know the market, the competition, HR sales cycles and the buyers: CHROs, CFOs, Payroll Managers, CIOs. For an HR Tech vendor, ramp-up time is close to zero.
I think pipeline and revenue, not lead volume. With UKG's EMEA VP Marketing, I redesigned the Marketing–Sales model to shift from lead volume to pipeline and revenue contribution. I allocate budget by business impact and manage performance through KPIs and ROI.
Autonomy, within a clear framework. I need well-defined goals and stakes, then the freedom to find the best way to get there. For me, autonomy goes hand in hand with collaboration: taking ownership while staying closely connected to the people I work with and to the company's priorities.
Relationships built on trust. I am convinced that collective performance rests above all on trust. I value kind, respectful and candid exchanges, where people can share ideas, disagree and challenge each other, respectfully, so that it stays constructive.
Passing on knowledge. Introducing people to the job, supporting their development, and learning from them in return.
Tangible impact, on results and on the project, achieved as a team.
I start by listening: to sales, to the field, to customers. Even when I lead the strategy, I stay grounded in execution, because that is where the real stakes and the real market needs show up.
Then I set clear goals, choose the indicators that will show whether we are moving forward, and share results regularly to adjust the plan with the teams, rather than waiting for the year-end review.
I work with sales as a partner, every day. Field Marketing only makes sense if it serves the accounts sales want to win. In practice:
At UKG, we built the new model together: a diagnosis led with the Europe VP Marketing, the France sales directors and the presales lead; priority accounts chosen with Sales; a consistent Field Marketing, Digital and Partner plan; then regular check-ins with the sales directors and the BDR lead, in France and later in Spain, to adjust the plan based on lead quality. Sales welcomed this collaboration from the start.
It was my first year at PeopleDoc. The CEO wanted a customer and prospect event at our offices: a talk on product innovations, followed by networking. I owned the communication and all the logistics.
A few days before the event, with invitations already sent, he asked to change the format: add demo workshops and collect customer testimonials, with no extra budget.
I rethought everything: new spaces for the workshops, a final invitation so guests could pick their sessions, testimonials filmed on a phone. Above all, I brought together R&D, Product, Presales, Services, Sales, Design and Digital to share out the roles. Teams that rarely met customers got to talk with them directly.
The event exceeded its attendance goal, and became a moment that brought people together internally as much as a customer success.
What I took from it: a constraint can become a shared project, as soon as everyone understands the goal.
International work runs through my whole career. I am used to working autonomously in international, multicultural environments, in close collaboration with EMEA teams.
AI has a concrete place in my work: I use it to shape Field Marketing strategy and manage its performance (KPIs, ROI, budget).
Day to day, I use Claude, ChatGPT, Copilot and Gemini, alongside the B2B marketing tools I have used for years.
I have managed in two ways.
Cross-functional leadership, without direct authority: it is at the heart of my job. I rally sales, product, Alliances and Customer Success teams around shared revenue goals.
Direct management: at UKG, I managed and upskilled 3 marketing apprentices (assignments, follow-up, skills transfer).
Learning went both ways: I introduced them to Field Marketing, and I asked them to share what they were learning at school about new tools and tactics.
Steady progression from marketing operations to regional leadership, at international software vendors.
« Ce qui distingue Carole, c'est sa combinaison rare entre vision stratégique et exécution sans faille. […] Elle embarque les gens avec elle naturellement, et ça fait toute la différence sur des projets qui nécessitent une vraie coordination transverse. »
« Elle sait initier les bonnes actions marketing qui permettront de générer du pipeline. Les besoins de ses clients internes et externes sont sa priorité. »
« Les événements étaient toujours de très grande qualité, les équipes Sales extrêmement bien briefées avant, pendant et après les événements, et elle apportait une grande attention aux détails. »
“Her ability to challenge conventional thinking by bringing thoughtful ideas and fresh perspectives that helped teams grow and continuously improve.”
« Elle prend le temps d'expliquer, de transmettre ses connaissances et de faire grandir les personnes qui travaillent avec elle. »
“Innovative and welcoming, these events are always meaningful opportunities to connect and exchange. That is Carole's signature touch.”
Hiring a Senior Field Marketing Manager or Head of Field Marketing, on a permanent contract, in the Paris area? Reach me by email or on LinkedIn. My CV is available in English and French.